McLuhan, Marshall,  1911-1980. <br/><br/>
Understanding media;  the extensions of man, 
by Marshall McLuhan. 
 - [1st ed.] 
 - New York,  McGraw-Hill  [1964] 
 - vii, 359 p.  22 cm. 
<br/><br/>Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: Narcissus as narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: Mad vestibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: war of the icons -- Automation: learning a living. 
<br/><br/> McLuhan's view of a media-sculpted society of the future. 
<br/><br/><label>LCCN: </label>64016296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Communication and traffic.<br/>Technology and civilization.<br/>Technology.<br/>culture
<br/><br/><label>LC Class. No.: </label>P90  / .M26